ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

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Advertising therapeutic goods: Natural claims on medicines and medical devices: naturally compelling?

Advertising therapeutic goods: Natural claims on medicines and medical devices: naturally compelling?

2nd Aug 19

Advertisers of medicines and medical devices sometimes promote on labels and in other advertising that their product is ‘natural’ or contains ‘natural’ ingredients. Variations of this claim include 'all natural', '100% natural', or 'naturally derived'. These claims can influence a consumer’s choice of medicine or medical device.

In Australia, laws protect consumers from being misled by advertising claims. Advertisers of medicines and medical devices must ensure that they follow our advertising requirements when making natural claims.

For more information, please go to the Therapeutic Goods Administration Website.

Currency Of Information & Disclaimer —

This update was issued on 2 August 2019 and please note that changes in circumstances after the publication of material or information may impact upon its accuracy and also change regulatory compliance obligations. The statements, regulatory and technical information contained herein are believed to be accurate and are provided for information purposes only. Readers are responsible for assessing its relevance and verifying the accuracy of the content. To the fullest extent permitted by law, ADIA will not be liable for any loss, damage, cost or expense incurred in relation to or arising as a result of relying on the information presented here. 

 

This publication is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated. 

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